Campaigns

Campaigns let you message people who already registered (or match a filter), for example all confirmed attendees, or only VIP ticket holders. Use campaigns for intentional updates, not for every minor edit on the website.

Create a campaign

1. Open Marketing

   Start from the event workspace marketing / campaigns area.

2. Write the message

   Name the campaign and write subject + body. You can start from a template or ask AI for a draft, then edit.

3. Choose an audience

   Filter by all attendees, ticket type, or status (confirmed, waitlisted). Narrow audiences reduce noise.

4. Send or save

   Send a test first, then send to the audience, or save as draft.

Audience ideas

Audience	Good for
All confirmed	Venue change, major schedule update
One ticket type	Workshop-only instructions
Waitlisted	“A spot opened” messages

Good practice

Also:

• Put the important detail in the first sentence
• Link back to the public event page for full details
• Avoid sending multiple campaigns the same day unless urgent